40 loads (Based on medium loads when measured as directed). Plus the power of Oxi Clean stain fighters. 50% more loads (vs 26 load detergents wit Oxi). For all machines including HE. Contains no phosphates. Questions? Ingredients? US: 1-800-617-4220 M-F 9:00 am - 5:00 pm ET. www.churchdwight.com Recyclable.