Hypoallergenic. Gentle to eyes. Mild. Compare to Johnson's Bedtime Bath (This product is not manufactured or distributed by Johnson & Johnson Consumer Products Company, distributor of Johnson's Bedtime Bath). This gentle formula is enriched with a gentle blend of soothing aromas. When mixed with warm bath water, this product releases fragrant aromas that help calm and relax baby. Night-time baby bath is a soothing way to help your baby have a restful night. Contact us at 1-877-932-7948, or www.supervalu-ourownbrands.com. Made in the USA with US and foreign components.